From Concept to Impact: Elevating Horticulture Innovation at WHC and GreenTech Amsterdam
The opening of the WHC Experience
Visual storytelling isn’t just a creative luxury, it’s a critical tool in making complex innovations understandable, engaging, and memorable. Especially in industries like horticulture, where technology is evolving faster than ever.
That’s exactly the challenge we embraced when contributing to the World Horti Center’s immersive experience space, and the same mindset we’re bringing to this year’s GreenTech Amsterdam.
Why WHC Is More Than a Showroom
What used to take hours, now explained in minutes
The World Horti Center isn’t just a building filled with booths. It’s a living platform where global horticultural leaders showcase breakthroughs in lighting, water technology, automation, and sustainability. In 2021, I had the opportunity to work on an experience that brought this innovation to life, literally.
We transformed a section of WHC into a 360° storytelling space: LED walls, ambient content, and looping animated explainers that guided visitors through the intricacies of controlled environment agriculture. The goal wasn’t just to impress, it was to clarify.
Complex technologies don’t sell themselves. They need context, emotion, and visual simplicity to resonate.
GreenTech Amsterdam: Where the Future of Horticulture Meets the World
Give your audience a reason to stick around
Now, with GreenTech Amsterdam on the horizon, that same philosophy takes on new relevance. As one of the most important international events for horticultural technology, it’s a place where first impressions matter, competition is fierce, and attention is short.
This is where immersive content can change the game. Photorealistic product animations. Process walkthroughs. Interactive touchpoints. These aren’t gimmicks—they’re how modern companies are winning attention, accelerating understanding, and shortening sales cycles.
We’ve seen it firsthand:
📈 37% higher conversion from 3D-enhanced marketing assets
👀 4.5x longer booth engagement
💬 More informed, more qualified conversations
Visualize the Complex, Captivate Your Audience
And immersive them in your product
Whether you're showcasing vertical farming solutions, automated irrigation systems, or climate control platforms, the challenge is the same: how do you explain your innovation quickly, clearly, and memorably?
That’s where we come in.
At Showfloor Visuals, we specialize in creating 3D animations and immersive content for companies with technical offerings, especially in manufacturing, agri-tech, and med-tech. We help you tell a better story, so your customers instantly grasp your value.
Let’s Make an Impact at GreenTech
If you're preparing for GreenTech Amsterdam or thinking about future updates to your WHC installation, now is the time to level up your visual content. We’re currently partnering with a select group of exhibitors to build tailored animations and showfloor experiences in the lead-up to the event.
📅 Only 2 production slots left for May.
📩 Reach out if you want to collaborate.
Let’s turn complexity into clarity, and attention into action.
🚀 Ready to stand out and spark real conversations?
Let’s build something that stops people in their tracks,
and keeps them engaged.
